Burton

Burton

Burton Snowboards: A Leading Brand in the Snowboard Industry

Burton Snowboards is a leading brand in the snowboard industry, founded in 1977 by Jake Burton Carpenter. The company has played a crucial role in developing and popularizing snowboarding worldwide. With a wide range of products, including snowboards, bindings, boots, outerwear, and accessories, Burton strives to provide snowboarders of all levels with high-quality and innovative equipment.

History and Heritage

Jake Burton Carpenter began designing and building snowboards in his barn in Vermont, USA, in 1977. Inspired by the Snurfer, an early version of the snowboard, Jake aimed to transform snowboarding from a hobby into a full-fledged sport. In the early years, he experimented with various designs and materials to improve performance and riding comfort. His dedication and innovations led to the modern snowboards we know today.

In the 1980s and 1990s, Burton played a key role in promoting snowboarding as a competitive sport. The company sponsored athletes and events and collaborated with ski resorts to allow snowboarding on their slopes. These efforts contributed to the sport's acceptance and growth worldwide.

Innovations and Technology

Burton is known for its continuous pursuit of innovation. One of its most groundbreaking developments is the introduction of the Step On® system. This revolutionary boot and binding system provides snowboarders with a fast and easy way to step in and out of their bindings without using traditional straps. The Step On® system utilizes three connection points—two at the toes and one at the heel—to ensure a secure and responsive connection between the boot and the board. This technology is the result of years of development and testing and has enhanced the snowboarding experience for many riders.

Alongside the Step On® system, Burton has also introduced other innovations, such as the Channel® mounting system, which offers riders more precision and simplicity in adjusting their bindings, and the development of advanced board profiles and materials to optimize performance.

Burton Step On®: A Revolution in Snowboard Bindings

The Story Behind Burton Step On®

In the early 2010s, Jake Burton Carpenter challenged the Burton engineering team to create a binding and boot system that would make snowboarding more accessible and enjoyable. Initially, the focus was on ease of use, but as the project evolved, performance and comfort became top priorities. After five years of research, development, and rider feedback, the Burton Step On® system was introduced in 2017, changing the way snowboarders engage with their gear.

How Burton Step On® Works

The Step On® system consists of specially designed snowboard boots and bindings that work together seamlessly. The system features three secure locking points:

• Two toe cleats on the front of the boot that engage with hooks on the Step On® binding for maximum toe-edge response.

• One heel cleat on the back of the boot that locks into the heel clip on the binding, ensuring a secure fit.

• Release lever on the binding’s heelcup for quick entry and exit.

This intuitive system eliminates traditional straps while maintaining the performance and precision needed for all types of riding.

Benefits of the Step On® System

• Convenience: Say goodbye to bending over or sitting down to strap in. Just step in, click, and ride.

• Performance: The three anchor points offer a responsive, locked-in feel without compromising comfort.

• Comfort: No pressure points from straps, reducing foot fatigue and increasing all-day comfort.

Considerations

• Price: The initial investment is higher due to the innovative technology and materials.

• Compatibility: Step On® boots and bindings must be used together and are not compatible with traditional systems.

Step On® vs. Traditional and Other Step-in Bindings

Unlike older step-in designs that relied on underfoot attachments, Step On® connects at the heelcup and toe cleats, ensuring better power transmission and board feel. Plus, the binding’s elevated heel clip prevents snow buildup, making it more reliable in various conditions.

Compared to traditional strap bindings, Step On® offers:

• Faster engagement and release

• More direct power transfer

• A similar flex and ride feel, thanks to its high-quality nylon composite construction

Getting Started with Step On®

While intuitive, getting used to the system takes a little practice. Follow these steps:

1. Heel first: Step down into the binding, ensuring the heel cleat locks in with a click.

2. Toe lock: Press forward to engage the toe cleats.

3. Ready to ride: Roll side-to-side to check engagement, then drop in.

Pro Tip: Use the pant clip on the back of Step On® boots to keep your pants clear of the heel clip.

FAQs

• Which snowboards are Step On® bindings compatible with?

  • Burton Step On® bindings use the Re:Flex mounting system, compatible with The Channel® and 2x4 hole patterns.

• Does Step On® work in powder?

  • Yes! Just clear snow from the footbed before stepping in.

• Is Step On® good for park riding?

  • Absolutely! Burton team riders use Step On® across the entire mountain.

• Do I need specific binding sizes for my boots?

  • Yes, Step On® bindings are designed to match specific boot size ranges.

• How do I step out?

  • Lift the release lever on the heelcup and step out with a slight twist.

Burton Step On® is designed to be durable, reliable, and ready for all riding conditions. Push it hard, trust the system, and enjoy a new level of snowboarding convenience and performance.

Sustainability and Social Responsibility

Burton is committed to sustainability and social responsibility. The company strives to use environmentally friendly materials and production processes and collaborates with organizations to minimize its environmental impact. Additionally, Burton supports various initiatives aimed at inclusivity and diversity within the snowboarding community.

Product Range

Burton’s extensive product range includes:

• Snowboards: From freestyle to freeride, Burton offers boards for different riding styles and skill levels.
• Bindings: Including the innovative Step On® system and traditional strap bindings.
• Boots: Designed for comfort and performance, compatible with both Step On® and traditional bindings.
• Clothing & Accessories: Technical outerwear, mid-layers, base layers, gloves, beanies, and more, designed to keep riders warm, dry, and stylish on the mountain.

With a rich history, a commitment to innovation, and a focus on sustainability, Burton Snowboards remains a pioneer in the snowboard industry. Whether you're a beginner or a seasoned professional, Burton provides the gear and support you need to get the most out of your snowboarding experience.