VEJA

Pioneering Sustainable Sneakers Since 2005

Welcome to the world of VEJA, a brand that has been revolutionizing the footwear industry since 2005 with its commitment to sustainability, social responsibility, and cutting-edge design. At VEJA, every sneaker tells a story of innovation, ethical practices, and environmental stewardship, making it a beacon for conscious consumers worldwide.

Veja's roots and mission

Founded on the principles of transparency, fairness, and ecological responsibility, VEJA has been at the forefront of the sustainable fashion movement. Our mission is clear: to create sneakers that not only look great but are also produced under fair conditions, support local communities, and minimize environmental impact.

Sustainable Materials

At the core of VEJA’s innovative approach are the raw materials used to craft each pair of sneakers:

• Organic Cotton: Sourced from Brazil and Peru, the organic cotton used in our canvas and laces is grown without harmful chemicals, preserving the soil and health of local farmers.
• Amazonian Rubber: The soles of VEJA sneakers are made from wild rubber harvested in the Amazon Rainforest. This practice helps combat deforestation by providing a viable, sustainable income for rubber tappers.
• Recycled Materials: VEJA continuously explores new ecological materials, incorporating recycled plastic bottles and polyester into our sneakers to reduce waste and environmental footprint.

Ethical Production

VEJA’s commitment to sustainability extends to our manufacturing process. Our sneakers are crafted in high-standard facilities in Brazil and Portugal, where we adhere to strict ethical production standards. By choosing regions with strong labor rights, we ensure that every pair of sneakers is made with respect for the people behind them.

Social Impact

Beyond environmental concerns, VEJA is deeply committed to social impact. Our logistics in Europe are managed by Log’ins, a company dedicated to professional and social inclusion that helps integrate people with disabilities or from disadvantaged backgrounds into the workforce. This partnership exemplifies our commitment to creating positive change through every aspect of our operations.

Iconic Models and Innovations

VEJA has launched several iconic sneaker models that have become staples in the wardrobes of style-conscious and environmentally aware individuals:

• VEJA V-10: Celebrating its 10th anniversary, the V-10 model symbolizes a decade of sustainable design and cultural impact.
• VEJA Campo: Known for its minimalistic design and durability, the Campo model is a testament to VEJA’s commitment to style and sustainability.
• VEJA Condor: Dubbed the world’s first "post-petroleum" running shoe, the Condor line is designed for performance and made largely from bio-based and recycled materials.

Why Choose VEJA at Behind The Pines

At Behind The Pines, we are proud to offer a curated selection of VEJA sneakers. We believe in VEJA’s mission and support their journey to transform the fashion industry by:

• Providing a platform that highlights VEJA’s innovative and sustainable designs.
• Offering expert advice to help our customers find the perfect VEJA model that fits their style and ethical standards.
• Ensuring that each purchase supports sustainable practices and positive community impacts.

Join the Movement

Embrace a lifestyle of conscious consumerism with VEJA. Whether you’re an experienced adventurer or a fashion enthusiast, VEJA sneakers provide a perfect blend of comfort, style, and sustainability. Explore our collection at Behind The Pines and experience the quality, innovation, and comfort that VEJA is known for. Join us in stepping towards a more sustainable future, one sneaker at a time.

Discover VEJA’s full range and make a choice that feels good in every sense—available now at Behind The Pines.