Florence Marine X

florence marine x – performance gear born from the ocean

about the brand

florence marine x is a performance-driven clothing line founded by world champion surfer john john florence. born out of deep respect for nature and with a strong focus on functional design, this hawaii-based brand creates technical apparel for those who live on, in, or near the water. at behind the pines, we are proud to collaborate with a brand that blends sport, sustainability, and adventure seamlessly.

origin and philosophy

john john florence grew up on the north shore of oahu, a place known for its powerful waves and raw natural beauty. his lifestyle – surfing, sailing, trail running – demanded gear that could handle the harshest conditions. florence marine x was born from that need: high-quality materials, smart construction, and minimal environmental impact. the mission is clear – to inspire people to get outside, push their limits, and reconnect with the world around them.

sustainability and innovation

sustainability is not a buzzword at florence marine x – it's part of the brand's dna. many materials are recycled or bluesign®-certified, and the garments are made under strict environmental and labor standards. the focus lies on creating gear that lasts for years, not seasons, reducing unnecessary waste. every detail is tested by elite athletes in the field, from uv shirts to stormproof jackets.

collection at behind the pines

at behind the pines, you’ll find a curated selection of florence marine x pieces – from technical boardshorts and rash guards to lightweight jackets and merino layers. this collection stands out for its uncompromising focus on quality, performance, and comfort. perfect for surfers, sailors, hikers, and anyone who feels at home in the elements.

why florence marine x

• founded by a two-time world surfing champion

• designed to perform under extreme conditions

• made sustainably and ethically with attention to detail

• tested by elite athletes around the world

• available exclusively at selected premium retailers

discover florence marine x at behind the pines

whether you're facing the waves, trekking through the mountains, or simply looking for versatile gear that adapts to your lifestyle – florence marine x is made for those who push boundaries. explore the collection now online or visit us in-store in amsterdam and experience what performance wear truly means.